Gumlet says 12,000 customers left Vimeo after Bending Spoons deal

Gumlet released an 18-month report saying 12,000 customers migrated from Vimeo to its platform between January 2025 and June 2026, moving more than 900,000 hours of video and over 2 petabytes of data. The company ties the shift to Bending Spoons’ acquisition of Vimeo and says reliability, pricing and trust concerns are pushing businesses to rethink third-party video infrastructure.

Why it matters: - Gumlet says the migration shows how quickly video customers can move when platform ownership changes, costs rise or reliability slips. - The report frames enterprise video hosting as a business-critical infrastructure choice, especially for companies protecting paid content and training libraries. - The trend affects EdTech platforms, OTT operators, SaaS products and corporate training providers that depend on embedded video.

What happened: - Gumlet released "The State of Enterprise Video Hosting Post-Vimeo," an 18-month report covering January 2025 through June 2026. - The company says 12,000 customers moved video infrastructure from Vimeo to Gumlet during that period. - The migration included more than 900,000 hours of video and over 2 petabytes of data. - Gumlet says the departures followed Bending Spoons’ September 2025 acquisition of Vimeo for $1.38 billion. - By January 2026, the majority of Vimeo staff had been laid off, including the entire video team.

The details: - Gumlet says the migration spans EdTech platforms, course creators, OTT operators, SaaS products with embedded video and corporate training providers. - Career Launcher, one of India’s largest test prep companies, reported a 43% improvement in course completion rates after switching. - Career Launcher also said 21% of revenue was recovered from piracy after the move. - Career Launcher completed the implementation in less than two weeks. - The platform now hosts 150,000 hours of video uploaded per month for Career Launcher. - Career Launcher uses Gumlet’s DRM-protected hosting with Widevine, FairPlay and PlayReady support. - Scott’s Bass Lessons, an online music academy, migrated from Vimeo after 15 years on the platform. - Scott’s Bass Lessons said monthly costs dropped and delivery became more reliable after the switch. - Gumlet says the report’s source material includes public citations from PetaPixel, CineD, Gizmodo, Engadget and The Verge. - The full report and migration framework are available on Gumlet’s website as the full report.

Between the lines: - The report argues that Bending Spoons is repeating a familiar acquisition pattern across digital media and software assets. - Gumlet says this is the fourth time Bending Spoons has used a similar playbook in three years, citing Brightcove, Filmic and WeTransfer. - The company says Vimeo’s pricing changes and bandwidth policy are pushing higher-volume users toward Enterprise contracts. - Industry analysis cited in the report says customers using more than 2 terabytes a month can face Enterprise contracts starting at $15,000 to $20,000 a year. - Verified consumer reports cited in the report show renewal price increases of 20% to 50% for some customers. - The report also says engineering layoffs can weaken reliability when platform teams shrink. - Gumlet’s position is that the acquisition itself has eroded trust among some Vimeo customers.

What’s next: - More customers are likely to evaluate alternative video infrastructure platforms as pricing and reliability concerns continue. - The report says teams are considering Mux, Cloudflare Stream, Bunny Stream, api.video and Gumlet. - Two creator-focused alternatives launched in 2026 with explicit positioning against Vimeo: Rushes and FrameRate. - Gumlet expects demand to stay centered on DRM protection, dynamic watermarking and secure hosting without bandwidth penalties.

The bottom line: - Gumlet is using the Vimeo exodus to make a broader case that video infrastructure buyers should treat hosting platforms like core infrastructure, not interchangeable tools.