From a Napkin Sketch to 21 Countries: ZeeZee Adventures Launches Kids Sensory-Friendly and Customizable Play Tent
ZeeZee Adventures - Just Launched!
Calming and restorative space for children
ZeeZee Adventures
Created by children and refined with experts, ZeeZee Adventures launches a sensory-friendly and customizable play tent that helps kids imagine, focus, and grow.
Our goal was never just to create a children's product. It’s about reminding families that play is how children learn, grow, and reconnect with the kind of magic we all remember from our childhood.”
SAN FRANCISCO, CA, UNITED STATES, November 10, 2025 /EINPresswire.com/ -- What started as a sketch on a napkin has now shipped to 21 countries. Today, ZeeZee Adventures, the family-founded brand born from the imagination of two young children, announces the official launch of its premium, sensory-friendly play tent with interchangeable themes — a customizable and immersive play space that transforms as a child’s imagination and interests evolve.— Shan J
ZeeZee Adventures began when the founders’ daughters, frustrated by a single-theme princess tent, asked a simple yet profound question:
“If play tents are supposed to be fun and full of adventure then why can’t they change with our imagination?” Indeed, ordinary play tents and teepees come with fixed printed patterns or in some cases, completely sterile without any fun patterns at all.
That moment sparked the creation of a tent that could change themes, moods, and stories — one day a rocket ship, the next a dinosaur cave, or a cozy retreat when little hearts need calm. Using interchangeable StickeeZ felt scenes, soft lighting, and sensory-friendly add-ons, the ZeeZee Adventures Play Tent lets children reinvent their world through play.
Built From a Child’s Perspective, Refined by Experts
The family first launched ZeeZee Adventures on Kickstarter as a soft launch, not to scale production, but to gather real-world feedback and remind their daughters that their idea was more than just a dream. Within weeks, the campaign surpassed its goal by 800%, earned Kickstarter’s “Projects We Love” recognition, and shipped to 21 countries, showing the children firsthand that belief in their ideas can turn imagination into something real.
The feedback was extraordinary. Parents, therapists, and educators shared stories of how the tent inspired creativity and calm in children of all kinds. One school’s Student Support and Crisis Team even used a ZeeZee Adventures Tent to help a kindergartener who had just lost a parent. The customizable, soothing space became a quiet refuge, helping the child process big feelings through play.
“That story stopped us in our tracks,” said Shan J., Co-Founder of ZeeZee Adventures. “We created ZeeZee Adventures to inspire confidence and creativity, but seeing it provide comfort reminded us how imagination connects children to what’s good and grounding in the world.”
A Global Relaunch With Purpose
As the brand prepared to commercially launch, a well-known toy manufacturer responsible for several Shark Tank success stories discovered ZeeZee Adventures and reached out, eager to collaborate with the family.
With their production expertise, along with feedback from Kickstarter backers, educators, and occupational therapists, the ZeeZee Adventures team spent the past year re-engineering every detail for safety, sensory engagement, and long-term durability.
The new version features high-quality fabrics tested to meet ASTM (American Society for Testing and Materials) international safety standards, improved felt adhesion, and a modular design that allows easy theme swaps so the tent grows alongside each child’s imagination. It also includes a mesh pocket system for a portable mini fan, providing gentle air circulation for added comfort during extended play.
"We wanted to create a product that adapts to the child, not the other way around,” said Shan J. “Parents today often rush to replace one toy with another, and before long we’re solving for clutter instead of creativity. The ZeeZee Adventures Tent gives children a space that grows with them so imagination keeps expanding instead of being replaced"
Restorative Play for Every Child
ZeeZee Adventures goes beyond entertainment. It’s a tool for open-ended and pretend play, proven to strengthen creativity, empathy, and problem-solving skills. Each time a child reimagines their tent, they’re not just decorating; they’re building confidence, self-expression, and emotional balance.
Parents of neurodiverse children have described the tent as “a sensory haven”, helping kids decompress after overstimulation and find calm in their own imaginative worlds.
In a world where screens fill every quiet moment, childhood wonder is quietly disappearing. ZeeZee Adventures invites families to reclaim that space. The boredom that once sparked creativity, the forts built from pillows, the worlds shaped from imagination. It’s not about saying no to screens; it’s about giving children room to create something of their own again.
"Our goal was never just to sell a children's product. It’s about reminding families that play is how children learn, grow, and reconnect with the kind of magic and wonder, we all remember from our own childhoods" said Shan J.
From Family Project to Global Brand
What began as a kitchen-table experiment has become a growing global brand with a clear mission: to empower every child to unlock their unique potential through self-discovery and exploration.
The name ‘ZeeZee’ comes from the initials of the founders’ daughters — a reminder that creativity, curiosity, and courage start at home.
“Every child has that same spark,” the founders said. “They just need the space to explore it.”
Availability and Launch Offer
The ZeeZee Adventures Play Tent is available now at www.zeezee.me
with a Friends & Family Launch Offer of 15% off using code ZEEZEELAUNCH15 for a limited time.
About ZeeZee Adventures
ZeeZee Adventures is a family-founded children’s brand on a mission to reignite imagination, confidence, and calm through sensory-friendly play. Inspired by two young sisters’ creativity and guided by feedback from parents, therapists, and educators, ZeeZee Adventures designs premium, customizable play spaces that evolve with every child’s imagination. From a sketch on a napkin to homes in 21 countries, ZeeZee Adventures proves that when imagination leads, the possibilities are endless.
Learn more at www.zeezee.me
or follow @zeezeeadventures across social media.
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Shan J Zee
ZeeZee Adventures
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